What does your community know about your club? Are your projects getting noticed or ignored by the local news outlets? Maybe it’s time to invest a little energy into building relationships with your media contacts, earning your club news a place that’s front page—at least in the Community section.
Because forming those bonds is so important to getting your club projects the media coverage they deserve, we’ve put together a toolkit, providing everything you need to create professional correspondence with media outlets in your area. Using these resources you’ll build relationships with news directors and editors and earn a place in their hearts—and, more importantly, in their coverage. Check out the Earned media portion of the Public awareness toolkit at www.KiwanisOne.org/awareness.
Dec 11 2012, 11:15 AM