Use this categorized checklist to rate the effectiveness and compliance of your club or district Web site. The tool is for self-evaluation and offers tips for improvement based on your score.
Is there anything special a club should do to improve search engines finding our club web site if we are using Kiwanis One as the frame work for the site?
Rosemary,
Great question. Here are some effective and basic SEO techniques that any webmaster can implement.
1. Keep your site updated frequently, if you can't think of why you would need to update your Kiwanis web site more than 1x per month, consider starting a blog on your club site, and updating it after each club meeting.
2. Make sure the URL of your site, the Title Tag of each page, and the H1 Tag on each page incorporate keywords you want to be found for. Good keywords would be: "Kiwanis", or your city name. If your club has a name like "early risers" consider instead using keywords that describe the location you meet, like "North West Baltimore" instead.
3. make sure when you link somewhere, you use descriptive text in your links. Especially when linking to pages within your site. At all costs, avoid using the words "click here" as the anchor text.
4. When you upload photos, make sure that the photo file name and the alt tag of the photo describe what's going on in the picture.
5. Link to good resources within your city, then consider asking the same web sites to link back to you. Chambers of Commerce, Local Businesses, Local Restaurants, and networking groups are a great start.
Just starting and don't have anything yet.